Lee Kim Kee Soy Sauce Repackaging
*student project*
packaging / graphic design

This project reconsiders the existing cylinder shape of soy sauce bottle with emphasis on ergonomics and saving countertop space. The redesigned orange slice shaped bottle with air pump cap allows easy one-hand operation and maximizes the usage of space when grouped with the same shaped products by the same brand. The additional label graphics also breathe new air to the brand image while increasing the identification between product lines.

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