KUPP!
*student project*
Concept / Branding / Motion Graphics
Timeframe – 1 weeks

The assignment for this project is to work collaboratively in a group to pitch a solution for the coffee cup waste problem as a company. The final solution is a phone app that allows customers to fill coffee at any partner stores and accumulate points to redeem for rewards you choose. As the team leader, I am mainly responsible for the branding and visual aspect of the project, so I created a series assets to support the presentation including naming, logo, color, typeface and illustration, and brought it further using my own time.

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